Unlocking the Power of Generative AI: Exploring the Benefits of tools like ChatGPT for Businesses
January 18, 2023
Generative Pre-trained Transformer 3 - commonly known as ChatGPT 3 - is revolutionizing how people interact with Artificial Intelligence (AI) today. With 175 billion parameters, ChatGPT's model is trained on 45 Terabytes (TB) of text from multiple sources, making it one of the most advanced Natural Language Processing (NLP) models of the 21st century. Helping professionals write and debug code, articles, stories, etc., while answering some of the most mind-boggling philosophical questions with subtlety and tact, the generative AI application is all set to become our everyday personal assistant.
But is ChatGPT3 the only generative AI application? And more importantly, What is generative AI anyway? Many fear that it's going take over jobs and leave professionals unemployed. But is that true? Or will it help professionals do their work more productively?
Also, what are its applications in the industrial sector? Can businesses become more profitable using generative AI? And is it only limited to solving minor problems and providing entertainment, fun, and play? You can read on further to get answers to all such questions and take a deeper look into the exciting world of generative AI.
What is Generative AI?
Let’s start with the basics - what exactly is generative AI? Houde et al. define generative AI as a class of Machine Learning (ML) technology that generates new data by learning from training data. Generative AI uses deep learning models to learn intricate patterns in unstructured and structured data to craft something unique. It can produce anything from simple texts, images, videos, and audio, to complex art, games, computer code, books, and several other creative works. In fact, generative AI will likely produce 10% of all data by 2025, and 30% of manufacturers will use it to boost efficiency by 2027.
The primary objective of generative AI businesses is usually to automate repetitive or manual tasks prone to human error. By deploying generative models, businesses can increase productivity and scale up their operations cost-effectively. Apart from carrying out monotonous work, generative AI can now extend human capability as workers can use the technology to get helpful suggestions, brainstorm ideas, improve workflows, and quickly create error-free, unbiased, business-related content, such as documents, reports, memos, emails, etc.
The possibilities with generative AI are endless, and we are just beginning to scratch the surface of what the technology can do. However, the following describes certain business use cases in several fields, such as marketing, e-commerce, healthcare, finance, etc., where generative AI is transforming the way customers interact with various types of products and services.
Business Applications of Generative AI
Although the business applications of generative AI rarely fall into a well-defined category, the following sections attempt to distinguish them based on the artifacts that AI generates. Such artifacts include text, audio, image, video, code, games, and data. We also mention chatbots - but they're an exception as they can generate a combination of text, audio, and image, to have conversations with the users. We can classify them more accurately as a use case rather than an artifact.
AI writing human-like text is not science fiction anymore. With several easy-to-use text generators available today, AI’s power to create engaging content is progressing remarkably. At the beginning of the article, we mentioned ChatGPT - the most sophisticated text generator - to highlight AI’s growing role in crafting realistic and relevant pieces of text that are helping users in all sorts of different ways that were once impossible for a machine to do.
One natural application has been in marketing and sales. To increase conversions, text generators help create personalized marketing copy and promotional materials, such as newsletters, landing pages, social media posts, blogs, and emails. They allow businesses to scale their ad campaigns to reach various audiences without additional costs. Tools like Jasper, copysmith, copy.ai, mutiny, etc., can write featured articles on several topics, generate catchy headlines, and help users brainstorm ideas. They can also generate copy in different languages to localize your content that connects effectively with people in different regions.
There has also been a new wave of applications where text generators are helping users collect and organize information more effectively. For example, you.com is a site that works as a search engine like Google - except that it is much more versatile as it can give more targeted results based on the search query users provide. It has specific modules for writing blogs, emails, essays, paragraphs, and titles. You can also use its chat module to converse on any relevant topic. Similarly, Mem.ai is another AI-based workflow organizer that uses text generation to help managers organize and automate their daily tasks, such as scheduling meetings with clients, writing summaries and blog posts, and searching for business-specific statistics.
It’s not only blogs and articles that text generators can write - but you can also write stories and novels. NovelAI is one such app that allows you to give specific prompts and configure the style of writing to generate relevant paragraphs. Of course, the app doesn't write full-length novels but can help when you are out of ideas - so you can tell the app to generate a few sentences that match the tone, style, and context to give you some ideas. Such apps can help you build your company's stories to establish brand identity.
A sub-branch of text generators is the advent of chatbots, whose ever-increasing prevalence stands as proof of their usefulness in several business areas. The primary purpose of chatbots or AI assistants, such as Quickchat and Andi, is to converse with customers and help them with their queries. Of course, chatbots can do more depending on how they are programmed, but the idea is to use AI-powered bots to provide more targeted solutions to users and improve the quality of customer service.
From continuous customer support, answering Frequently Asked Questions (FAQs), managing payments, recommending products, tracking orders, and managing social media pages to lead generation and customer onboarding for educating users about available options, chatbots can be an incredibly helpful and cost-effective marketing tool that can engage with several types of customers according to their tastes and preferences, resulting in a highly personalized experience.
Chatbots have also performed well in the banking, finance, and healthcare industries by reducing costs for customer support and increasing customer satisfaction rates. In healthcare, for example, chatbots help patients schedule appointments, track time to ensure that they are taking their medications correctly, learn about symptoms and provide immediate medical assistance. They also help collect relevant data, allowing healthcare providers to develop appropriate treatments. In contrast, chatbots in the banking field can give financial advice tailored to customers' specific circumstances, track expenses, and send critical notifications regarding bank balances, payment deadlines, bills, etc.
Generative AI’s capacity extends beyond writing text. With several image-generation apps available, you can quickly create beautiful images, paintings, and other art forms. AI systems like DALL-E, Stable Diffusion, Midjourney, etc., can take user-defined textual and visual prompts to generate images using sophisticated deep-learning models. Apps like OpenArt, Craiyon, Playground, etc., use these systems as their generating engines to create unique images and art. But apart from helping individual artists with their creative endeavors, what possible uses do these apps have in the business realm?
To begin with, image generators like CALA help E-commerce companies by providing them with a convenient way to create images with human models. Since the images are fake, there’s no concern regarding privacy, and businesses don’t have to incur the cost of paying actual models or influencers to promote their products. For instance, clothing brands can benefit immensely from technology as they can generate fashion model images with several angles and different outfits. Also, apps like PhotoRoom can help create stunning backgrounds to increase your advertisements' visual appeal.
With apps like VIZCOM and Diagram, you can generate custom images of product items to ensure that the image has a personalized feel for a specific group of customers. Such personalization can go a long way toward improving customer retention. Furthermore, apps like Uizard can help transform rough sketches into actual images - the technology is very helpful in designing user interfaces as developers can simply create a mock-up with pen and paper and use the app to generate a real interface. Also, an app for generating interior designs - Interior AI- allows users to provide photos of their existing interior and get images of several beautiful interior designs.
Although not mainstream yet, Li et al. (2020) paper developed a model that can generate images from audio descriptions. So, you can give a specific audio as input, and the model will generate an appropriate image. For example, you can upload the sounds of a baseball team playing and the crowd cheering, and the model will generate a relevant image of the ground with baseball players and an audience. Jina AI is one app that allows you to transform speech into images. Applications of the technology can again be in E-commerce businesses that can personalize product features by providing prompts to which a specific group of users can relate.
You can realize the immense potential of generative AI after reading about the applications of text and image generators in various business fields. But this is not where it ends - generative AI is also proving successful in generating videos. Synthesia, for instance, is a video generator that can help marketers create insightful videos with fake avatars without hiring professional voice artists, cinematographers, and other video specialists. Businesses can build any promotional content in-house by providing relevant prompts. They can also create videos in different languages with different backgrounds, styles, voices, and themes.
Fliki is one app that transforms textual prompts into videos - you can provide full-length scripts or blog posts as prompts to generate a relevant video within 2 minutes. It can also add relevant visuals to make the video more engaging. The voices also sound natural, and the app boasts over 800 voices in 75 languages. Plus, the app allows adding audio for a better user experience. And if you’re looking for an app for only dubbing a video into a different language, then Dubverse is the ideal tool. And it’s not just that - you can also use its AI to get different pronunciations, subtitles, and context-based translations.
Currently, the majority of video generators work by getting textual input from a user and letting them select a human-like avatar to deliver the video message. Users can select from multiple languages, styles, backgrounds, etc., to personalize the video. However, Rephrase.ai is slightly different - the app doesn't take textual inputs. Instead, you have to record a video, which the app uses to generate an avatar mimicking the actor's facial expressions and physical movements in the original video. It gives a more realistic feel and adds a highly personal touch. You can create videos to build extensive marketing campaigns, send invites to stakeholders, and use well-known personalities as your business’ brand ambassadors.
The text-to-speech technology - which uses textual inputs to generate sounds - is gaining massive popularity in several industries, such as banking and finance, travel and tourism, call centers, E-learning, etc. Through audio generators, businesses can create more personalized experiences for different groups of customers and adjust the tone and style to make the customer feel comfortable with the product or service. Banks, for example, can use voice bots instead of the usual chatbots to engage with the customer.
Similarly, the travel and tourism industry can use apps like Resemble.ai, Listnr, Wellsaid.ai, etc., to create audio in several languages to connect with tourists and help them with directions. Travel companies can use the apps to build personal assistants (PA) for tourists to be their guides throughout the journey. The PA can tell the users about well-known spots in a particular area and act as a navigation system to help them take the shortest route to a destination.
The apps are also helpful in the automotive industry as automobile manufacturers can integrate them into the car’s navigation system, to help drivers focus on the road more effectively. The system can do this automatically by reading emails aloud, answering calls, responding to them, etc. Such a mechanism will remove all the distractions and result in more attentive driving.
Podcast.ai - another text-to-speech app - can generate entire podcasts. For example, you can provide written biographies of celebrities, scientists, influences, etc., and the app will generate a podcast in their voice. You can also have a host that conducts the podcast. Businesses can use them to generate conversations on several topics to promote their cause and build a personal brand. In addition, Voicemod is an app that can dub a user’s voice in real-time - you can have a live recording, but you can have the voice of an astronaut, a pilot, an everyday narrator, etc. Such technology will be exceptionally beneficial in the E-learning industry, where the instructor can use engaging voices to ensure the audience’s attention.
ChatGPT is not the only application that can generate code from textual prompts. Several other apps built on the neural network architecture can help you code more effectively in your preferred language. They also provide explanations so you can learn and have a better understanding. Of course, code generators have as many use cases as the number of developers - their primary purpose being to write cleaner, better, and more consistent code. Whether you’re developing a website, a machine learning (ML) pipeline, a piece of test code, or a new feature, code generators can provide quick suggestions and automatic documentation to streamline your workflow and boost productivity.
GitHub Pilot, Replit’s Ghostwriter, Tabnine, and Mutable AI are some general-purpose code generators that can help developers in all kinds of areas, such as writing test cases, boilerplate code, and any other type of abstraction in several different languages, such as Java, Python, Typescript, etc. You only need to give textual instructions for the generators to work. Also, Replit’s Ghostwriter and GitHub Pilot provide real-time suggestions based on their predictive AI model. So you can keep coding in your preferred Interactive Development Environment (IDE) and get valuable suggestions in the form of entire code blocks to make you work faster.
Helping developers write general code is one thing. Today, however, we have code generators that can help data analysts, scientists, and engineers to fetch relevant data without writing long SQL queries - they can write their queries in simple English, and the generator will get them the required data. AI2SQL is one such app that allows users to type a query in English, and it will translate the text into SQL code. But more powerful is Seek AI which lets users get the data directly from instructions written in English. In fact, that app allows non-data professionals to request an ad-hoc analysis from a data scientist through Slack. The scientist can write “@Seek” within Slack to let the app deliver the analysis automatically. Such a system reduces the workload for data teams and lets other team members get their desired data immediately.
And if you’re looking to build a website for your business but don’t know how, you can try apps like Debuild and Durable that will help you build complete websites with relevant copy and payment options in just a few minutes. For example, you can supply Debuild with a short description of your web app, and Debuild will create an appropriate website for you. Also, with Durable AI, you can create professional invoices without designing them manually. Such tools prove highly cost-effective in digital marketing as you can instantly create custom websites without hiring professional web developers.
For those struggling with documenting code or cannot understand someone else’s code, Sternography is one useful app that can automatically generate documentation by parsing the full code base. You can install it as an extension in Visual Studio Code (VS code) and get detailed explanations for code blocks. Such an app is helpful for new developers and for Quality Assurance (QA) professionals who can better understand the purpose of a specific piece of code and build appropriate test cases.
Gaming and 3D Art Generators
It’s not surprising that with text, image, video, and audio generators, generative AI is now coming with tools to help developers generate sophisticated games that once took years to create in a matter of months. A basic example of a game generator is AI Dungeon, which builds out a game through textual prompts. The app asks you to select a theme and character and creates a situation to start the game. It asks what you will do as the story progresses and generates new scenes or situations based on your answers. But the game has no graphics - it’s only text.
More advanced examples include Kinetix, DeepMotion, RADiCAL, and Move AI, which can generate 3-dimensional (3D) animations through real-life videos. You can record a video anywhere, and the applications will render them in 3D. Be it a fighting scene, athletics, dance moves, or any other type of motion, the technology will generate smooth animations that can take months or years to create manually. Of course, the animations aren’t games - but developers can use them to build high-quality games more quickly and cheaply. They can combine these with generative music apps like Splash, Aiva, Harmonai, etc., to create full-length audio to add to games. Also, developers use the Inworld app to create and deploy 3D avatars.
Synthetic Data Generators
If generative AI can create art, then there must be tools to generate fake data - and in fact, many apps exist that can create synthetic data to help businesses build several ML and AI applications. Such solutions work by learning the behavioral patterns of a particular dataset and generating a similar dataset that mimics the original data. Tools such as Mostly AI, Datomize, MDClone, etc., can help users generate as much data as desired and help them overcome data quality, quantity, and security issues.
Synthetic generators are helpful for businesses that deal with sensitive data. With data regulations like General Data Protection Regulations (GDPR) becoming more stringent, companies must handle sensitive customer data carefully. Institutions such as banks benefit immensely from the technology as they can build valuable applications using fake customer data without revealing his/her identity or any other financial information. Hospitals can use fake patient data to provide better services without compromising patients’ privacy.
How Unleashing AI can help
The generative AI landscape is undoubtedly promising. Businesses today must leverage the power of generative AI to stay ahead of the competition and create innovative applications, products, and services to attract new customers and keep existing ones happy. Gone are the days when you had to type emails by hand, create ad campaigns from scratch, and invest thousands of dollars in crafting engaging videos to build your marketing strategy. With generative AI, all can be done with minimal resources and time.
And if you’re looking for external help to get you started with your ML or AI journey, Unleashing AI is here to help. We are a group of AI experts with extensive experience in all things AI. We can help you build custom and future-proof AI solutions and provide tailored advice to ensure you get the maximum investment return. So reach out to us now and hop on the AI express!